Event Case Study
FUN! SO COOL! These are the most often heard comments about our Glitter Tattoo Services that enhance the guest experience at exclusive events. Appropriate events for our services include Pre and Post Show Events, Celebrity Events, Fundraising Benefits, VIP Receptions, Client/Consumer Relations Family Events, Product Launches, Sporting Events, Themed Parties and After Parties. The services are a valuable experiential marketing tool and below you will find an example of one of our successful activations.
Event: Heart Truth Red Dress Collection Fashion Show 2013
We were presented with the challenge to provide services for this high-profile celebrity event. Client was excited about the novelty of glitter tattoos but was uncertain about attendee interest. Client was also grappling with space limitations. Services were desired for the Pre-Show VIP Reception and for the general public/guests during the Post-Show Experience.
Customization Elements/Choices: Customized heart logo and red dress tattoo designs. Color-matching red, silver and black glitter. Color-matching set-up on high table-top stations for standing application of glitter tattoos. Custom business-card sized glitter tattoo Care Cards with Hashtag and Social Media Action Steps for guests. Glitter Tattoo Artist engagement with guests requesting they take pictures and comment about the event/cause using the hashtag on Instagram and Twitter.